Focused booking

By Scott Keith on 2 September 2013

Hey Scott,

Is this the most focused WWE booking has been in ages, or is it just me?

Orton vs Bryan is the single big title feud, but from it we get involvement from The Shield and Wade Barrett on one side, and Ziggler/Henry/Big Show/Miz on the other.

Elsewhere, Punk's feud with Heyman has been building nicely for a while, there are several over tag teams, and even the Divas have something to do!

I'm not saying that Curtis Axel's setting the world on fire, or that Cesaro couldn't be better used, but for once I'm looking forward to post-Summerslam/pre-Royal Rumble WWE and the solid, logical booking is a big part of that. I also realise we're building to a HHH/Mcmahon thing at WMXXX, but you can't have everything.

Curious to hear your thoughts.

Thanks, Ioan

It seems more focused because Vince and HHH are both directly involved and thus that's what they're paying attention to. Vince is not gonna involve himself in something that's midcard fodder, so it's in his best interest to make sure the storyline is well-constructed and delivering ratings, which this one is.