And NOT, in his terms, the personal take of the reviewer of how much they liked that match.
Honestly, I'd never heard that before. I sort of took every reviewer's ratings to be their own personal opinion, using their own likes and biases. I mean, Meltzer loves his HIGH SPOTZ and MOVEZ and such and rates accordingly- stuff like that.
Did reviewers do this more back in the day, or is this guy out to lunch?
He’s out to lunch. Even the guys who invented it just used it subjectively and only half seriously at the time. It’s a guide, nothing more.