Winning Streaks

What do you think are some of the best and worst examples of handling the ending of a winning streak in a company?

And on the other side, best and worst losing streaks?

I actually thought TNA handled Crimson's win streak end about as well as could be expected. He didn't lose to a nobody that would mean nothing, and he didn't lose to a main eventer who didn't need the rub already. He lost to James Storm, a guy in the middle with enough clout to mean something and who was on the way up.

A bad one, besides the obvious, was Asuka losing to Charlotte to end her win streak. I mean, talk about picking the one person in the entire promotion who didn't need it.