1. An impressive-looking heel targets Cody and dominates/overwhelms him.
2. Cody puts the heel over and makes them look like a total superstar who he's in over his head against.
3. Cody overcomes the heel and undoes all of that work.
He's the worst thing in AEW right now by far, and I say this as someone who actually loves his promos and in-ring work.
I think “worst” is a bit of a stretch.