“Live” Wrestling Shows?

Recently you wrote about how Vince McMahon loves to promote all his T.V. shows as taking place live, otherwise he believes his audience will tune out.  However, was/is he the only one in the wrestling business to employ this philosophy?  I seem to recall WCW during the Nitro Era acting as if WCW Saturday Night, Pro, Worldwide, etc. were taking place as they were airing.  I'm not sure about ECW, though.