Point of Brand Extension?
By Scott Keith on 14 June 2019
Is there any reason why you think the WWE has continued the brand extension? This "wild card rule" has basically made it null and void anyways, as it sure hasn't increased the quality of Raw or Smackdown.
They're really into branding and creating the illusion of their own competition and I think that's really the only reason why they're still clinging to the nonsense at this point. It's even crazier because there's five different tag team titles defended across their various brands and what feels like 3 teams in contention for any of them. When you can leave the RAW tag champs off TV for two months and no one notices, there's too many titles.