PPV times?
By Scott Keith on 27 March 2019
Why exactly have they have gotten so long? Vince makes the same amount of money whether a PPV is 4 hours or 8 hours. So why the endurance test?
Because they don’t have PPV buys to track engagement any longer and wow investors, so instead they use their made up stat where more watching time somehow equals more customers. Basically they can say “Look, average Network viewership is 7 hours a day!” because their shows are so ungodly long and people don’t switch in and out like they do TV shows. Doesn’t matter if people are sleeping in front of the screen, as long as the screen is on.