Scott,
We may want to file this along with Mayweather/Pacquiao whatever the McGregor and Rousey UFC PPV numbers end up being in the "PPV is Dead" argument.
http://www.avclub.com/article/grateful-dead-farewell-concerts-set-pay-view-recor-222882
For those not aware, McGregor talked himself into ONE MILLION buys for that last UFC. Easiest payday of Robbie Lawlor’s life.
And yeah, the whole PPV is dead argument is mostly WWE justifying their own destruction of the PPV industry.