I wrote a piece about the Ultimate Warrior, as I had the unique experience of being the first newspaper reporter to write about his "queering don't make the world work" speech at the University of Connecticut. And like just about everyone else, he was my favorite wrestler in 1990: http://stholeary.blogspot.com/2014/04/the-ultimate-warrior-reporters-delight.html
I think for a certain generation he was a lot of people's favorite. For kids who were into comics but didn't have Marvel movies yet, he was basically a living breathing comic book character come to life.