Why, Vince, Why?

Because the shows aren't booked to make money in the traditional way any longer, they're just stuff that happens in order to justify higher TV rights fees. Which it makes it all the more frustrating as a fan, because they seem to have very little interest in actually building up guys as draws anymore and instead are only concerned with maintaining the general WWE brand. And with the impending death of PPV it's not likely to get any better. The worst part is that they KNOW how to rocket a guy and have done so with Roman Reigns. And last night when they wanted to make Cesaro into a big deal, they knew how to do that too! So you can only surmise that they just choose not to.