Sports Streaming Leader FITE Renamed TrillerTV
By Scott Keith on 11 December 2023
The best value in live streaming and the most reliable PPV and
subscription platform, FITE is growing beyond its combat sports roots
to offer fans even more action
New
York, NY (December 11, 2023): FITE is proud to announce
its rebranding as TrillerTV, signaling
the continuing addition of new sports categories and closer alignment
with parent company
Triller. The PPV platform, subscription channel, and FAST channel
will all continue to deliver the same incredible action, with the
same reputation for quality, reliability, and innovation. Now, the
massive reach and resources of Triller will power FITE’s continued
growth through acquisitions and major sports rights licensing deals.
“TrillerTV
is everything you know and trust from FITE, but with doors open for
even more sports,”
said Michael Weber, Co-Founder and COO of TrillerTV. “Our
original name served us
well, as have our loyal customers, promoters, and athletes to whom we
are super grateful. The time has come to give even more to expand the
experience we’ve built from the ground up to celebrate the passion
and precision that makes us all love sports.”
Far be it from me to pretend to be a big business expert but this rebrand feels like a TERRIBLE idea. FITE TV was instantly descriptive of what the service was about and a perfect fit. “Triller” is meaningless except as a vanity plate for the owners. Hopefully this doesn't bode poorly for the future of the service.
