Where Is Everybody, Part Whatever
By Scott Keith on 13 October 2023
I fully understand that the TV ratings are certainly different, whereas back in the late 90s wrestling had almost 10 million people watching it, and today where 1.5 million combined on Tuesday is considered a great number. But if we were to take into account how many people watch highlights of the shows on social media, stream it, or other sources of digital viewing, would you say the overall audience has grown, or that wrestling got better at getting money from its audience?
Wrestling has 100% gotten more ruthlessly efficient at milking larger amounts of money out of a smaller but more dedicated fanbase. That's why WWE's profit margins are so insanely high now.