Women’s wrestling in AEW – chicken or the egg?

By Scott Keith on 27 July 2023

Good morning, Scott –
There's been a lot of talk around the AEW women's division – more specifically how poorly it's booked or treated as an afterthought.
It's pretty fair to argue that the women are usually given minimal TV time (either for matches or promos) – and often in a death slot (right before or after a banger match or main event).
That said – I think it's also fair to say that the in-ring work for the women has been…..okay? At best? There are absolutely some exceptions to consider, but overall it's been pedestrian….and maybe even outright bad. The character development has been lackluster as well.
So – is this a chicken and the egg scenario? If they had more time, would the matches get better and the characters get more intriguing? Or is it because the matches are sub-par and the characters are either not connecting or not interesting enough to care that they aren't put on national TV and kill their time slot?
Curious what your thoughts are –

As I understand it, it's specifically that WBD doesn't want more than one women's match per show and it's kind of a “that's that” situation. They obviously really liked Jade Cargill, but that doesn't seem to extend to many others on the women's side.

I agree with others who say they should just jettison whatever Rampage is supposed to be now and make it the women's show. It's not like ratings can get much worse for it and then you'll have an hour for them to develop storylines and get better in the ring.