https://asia.nikkei.com/Business/Media-Entertainment/Dutch-superfan-CEO-is-taking-Japanese-pro-wrestling-global
LOL the first paragraph.
Hey, they needed a narrative, I guess.
Here's more details from the Observer site on the invasion of the US by Japan:
Can I also add how hilarious it was that Vince decided to combat this by throwing money at various Japanese promotions with no understanding of the culture or the landscape? Like, what was gonna do with NOAH or All Japan? You don't even get the rights to the video footage!