Question for the blog

Hey Mr. Keith,

Hope all is the usual well. Had a question. In regards to the WWE’s lesser shows (Heat, Superstars, etc), why were they always treated as lesser shows?

If the WWE makes money from television advertising why would they not take full advantage of the television time to try and turn it into something instead of just treating almost as a dumping ground?

Now I understand you can’t put the big stars on every show but they never seemed to put much effort into the shows despite the fact it clearly cost something to produce. So what gives? Why did they never seem to put much effort into these shows?

Thanks for any insight.

​Vince is generally all-in on any new TV endeavour for about six weeks (remember how well-produced Main Event was initially?) and then goes back to micromanaging RAW again right away. It’s just what he does, but you absolutely correct that they could be hiring people to oversee their 18 hours of programming per week and putting out quality product with a giant toybox full of characters, but they just never bother. ​