2) Place her on a pole
2) Hire Jim Cornette just to let him fire Kevin Dunn.
3) Build new stars by remembering who I am trying to push.
2. Stop the 50/50 booking nonsense. Dont think I have to explain that one.
3. Fire michael cole and jerry lawler. Replace cole with anybody it wont matter and let jbl be the great heel commentator he used to be. And when someone is getting destroyed in a beat down, the commentators should be calling it and talking about how horrible it is. Not sitting there in completely silence and then softly saying “he kicked him in the head” so I would put a stop to that too
2) Heavy creative cuts – The scripts and storylines are not very compelling. They could save a shit-ton of money by reducing the amount of scripting, have a single booker stick to making finish decisions, then let the road agents lay out the match. Simplify, simplify, simplify.
3) VP of Common Sense and Continuity – new position: Person’s job is to be familiar with the history of the product and of each wrestler, feuds, and matches. As booking decisions are made, their job is to inform bookers of any breaks in continuity or any actions which are not in the scope of the wrestlers’ character. After discussion, the VP has limited veto rights to a number of booking decisions. They can also support match finishes and lay-outs, recalling past finishes and allude to those during the course of the match.
1b. Stop being embarrassed about WRESTLING. It’s what the fuck it is. It’s why people watch.
2. Continuity. Tito Santana and Rick Martel kept their feud going for years, as long as each of them were in the Fed. Now, HHH can hit HBK in the spinal cord with a sledge hammer and then they become best buds and reform DX.
3. Have the balls to create new stars. SK mentioned something along these lines this week. Hogan’s spot on top of the WWF lasted 9-10 years. Bret’s lasted 6. Austin and Rock, about 5 years. Now, Cena and Orton have been on top for nearly 15 and there is no chance of them fading any time soon.
Between 1a, 1b, 2 and 3, it’s an absolute wonder to me why any one even cares about what they knew as wrestling from their childhood. It’s not even the same thing anymore.
It’s not freaking rocket science. If they fix those things, ratings and the Network will take care of themselves.
1. Find a revenue source to replace the loss of PPV money. If the Network is here to stay, then it must generate more revenue. This could be accomplished by increasing the price of “Special Events,” charging a one-time “installation fee” in order to discourage people from cutting off service, or creating “premium content” for customers to pay additional money for. Maybe live events cost $2 to watch in real-time, or maybe RAW and Smackdown replays are $1 if you want to watch the same day or the day after. Basically, unless there are a bunch of customers clamoring for the network in the UK and overseas, then they have to make due with the subscribers they have and figure out ways to get more money out of them.
2. Figure out ways to combine the network with other content providers. It might be anathema for the WWE to consider this, and I have no idea if this would be feasible, but why not enter into a joint venture with UFC, HBO/Showtime, AAA and New Japan to create one gigantic fighting network? At the very least, they should be looking for ways to cross-promote. Heck, they could throw the WWE Films onto the Network, too (who wouldn’t want to watch Fandango in “The Marine 8?” A diversity of programming is what makes Netflix and Hulu successful. Obviously, the WWE Network isn’t Netflix or Hulu, but there’s no reason why they can’t broaden their offerings a little without losing their core identity. Hell, put the old XFL games on there, too. I wouldn’t mind reliving the Tommy Maddox Era.
3. Mandatory off-seasons for wrestlers. It’s not healthy for wrestlers to work all year. I’d institute rotating off-seasons where wrestlers can’t have matches for 2 months. They can still appear on TV, but best case scenario is that they go home and rest. Wrestlers might not be in favor since it would decrease their earnings, so I’d compensate by offering them benefits, such as health care and disability. In addition to having healthier wrestlers, I’d also get a nice PR bump (don’t scoff at the value of this – Linda McMahon would have killed for some good PR in 2010 and 2012).
2. Bring back squash matches. It saves you from having to book yourself into a corner where some guy trying to work his way up has to lose to a more established star. That way when two guys meet, chances are good that they have not met before, and people would believe that it really can go 50-50 on the outcome.
3. Replace the commentary team with people who understand storytelling and wrestling holds and let them do their thing and tell Vince to get the fuck out of their ear. Michael Cole would be a backstage interviewer, or fired altogether, JBL would be allowed to stay on color provided he went back to his insider knowledge, and Lawler would be sent home to retirement. Since TV is very important in getting the message across to the audience, you need commentary that is interesting.
I think the #1 problem that faces the WWE is that the matches mean…..nothing! Why did Austin and Rock fight like hell? Because both wanted to be the champion. If you needed a new star, back in the old days the I-C champ was there waiting in the wings. Thats whats missing. Nobody cares who wins – the champions lose EVERY WEEK to build up the PPV. It’s become a cliche. The Intercontinental title used to be a ticket to stardom. Now its a ticket to a 3-month losing streak. They are so busy trying to build the “Face of the WWE” that they have all but ruined the titles…..reason #1 nobody cares.