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New Gimmick Matches

By Scott Keith on 6 November 2013

Random observation/question for the blog.  Do you think that we have seen the end of the development of new gimmick matches in WWE?  Everything is so homogenized and repetitive, it seems somewhat far-fetched that they would go out of their way to develop something like Hell in a Cell or the Elimination Chamber.  It’s been over a decade since one of these specialty matches debuted and they seem perfectly content rolling with Last Man Standing or I Quit or cage matches.  I’m sure that part of this has to do with the fact that many gimmick ideas involve increased violence and the need for bloodshed which is taboo at this point.  I guess my point is that the lack of innovative creative match types over the last several years is just another example of how WWE is totally on cruise-control for the long haul.
Well yeah.  Really if they can keep repackaging the same no DQ stips and calling them something else, they’re gonna do so.  Innovation equals risk and that’s not what they’re about.  Better for them to let indies or TNA come up with new ideas and then steal them once they’re proven.  I expect an “Ultimate X-treme” match any day now. 

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