Will TNA’s “Clash” shows help or hurt their PPV buys?
By Scott Keith on 28 July 2013
Scott,
Hope you are having a wonderful summer weekend. With TNA just having Destination X on free TV and with Hardcore Justice on free TV as well, do you think it will help or hurt TNA's PPV buys? If they are putting "Clash" style shows on free TV for 6-8 months out of the year, why would the casual viewer care to order the PPV's the other 4 months? We got a World title change on free TV at Destination X and probably another one at Hardcore Justice. I just can't see TNA building up a stronger PPV consumer base with them giving away free World title matches on a monthly basis on TV. While I love the free shows, I think it would be better if they used that show as a "medium" to build stronger feuds heading into the PPV's.
O
h, the 4 PPV model has been a disaster on several levels. Buyrates didn't go up, and now Dixie Carter is claiming that the cost of taping all the replacement shows in one shot is the reason for their financial woes. Plus the show has been pretty aimless without monthly PPVs to build towards. Even if they had cut it down to 8 they would still have direction. Now they've got the problem with Bound for Glory of building it with a giant tournament where you don't even know who the main contenders are going to be! April – October is just WAY too long between shows. That's a huge commitment to ask newer viewers to make.