Hi Keith,
"Free month of May" sure feels like a hard sell to me. As others have noted, if this is the route they're going they should just do the "first month is free for new subs" model like Netflix and be done with it. Although WM did 250K buys this year, which is pretty much free money at this point. All they have to do is fire another 10% of their workforce and they'll be profitable for years!