JOSHI IN 1996- THE YEAR OF DOOM:
* aka OH GOD JOSHI IS SO DEPRESSING RIGHT HERE WHAT THE HELL IS GOING ON?!?
So now I’ve reached the end of another year in joshi history, as 1996 is at an end in my reviews. After an iffy 1995, with wrestlers leaving all over the place, 1996 is in a rough spot… and it gets worse. A LOT worse.
The Big Stories:
* Manami Toyota’s World title reign as queen of All Japan Women’s Pro Wrestling doesn’t draw that well for much of the year.
* Akira Hokuto joins GAEA Japan after a while away from AJW.
* AJW business dwindling leads to some truly disastrous shows, like shoving MMA into things and having a Rookie/Veteran tag tournament do awful business at the Budokan Hall.
* The top of most of the cards grew stale, without anyone ready to “step up” to the next level, requiring last minute pushes and “hey these rookies are elevated now”.
* The Japanese economy suuuuuuuuuuuuuuuuuuucks. This is arguably the biggest deal in all puro promotions by the mid-90s, and slaughters business as people have less money to spend. The bubble burst on the economy and hurt everyone but the biggest companies.
Key examples of the downturn include the quitting of Bull Nakano & Akira Hokuto in early 1995, leaving AJW without two of its most over wrestlers and most reliable draws. The former was falling apart physically and retired, but Akira still had some “go” in her, and this was a HUGE loss for the company. And Manami Toyota as Champion… she was an okay draw at first, with some shows doing okay, but saw diminishing returns and she was rarely the most over person in her own MATCHES, much less on the card. All the fresh matches being eliminated did not help. Her first title defense, against Yumiko Hotta, was kind of a mess that saw a lot of botching in the end (I think Manami’s knee got blown out), and a crowd widely against Manami and for her opponent.
Manami Toyota’s run as WWWA Champion seems to draw well at first- defenses against Yumiko Hotta & Kyoko Inoue do pretty good business from the looks of the crowds… but the latter (Wrestling Queendom ’96) features maybe the last hurrah for AJW, as it’s their last really big crowd. The whys and hows are complicated and you’d probably have to ask the fans at the time, but it’s probably a combination of the Japanese economy, disinterest in the same old stars fighting each other (Manami had done major matches against both women in almost each year previous, and had fought everyone else a ton, too), the end of Interpromotional “Dream Matches”, the lack of Akira & Bull (huge, guaranteed draws), and likely Toyota not drawing as well (both Hotta & Kyoko draw more of a crowd reaction in their bouts).
It’s hard not to see this sense of boredom creep into everything, as the same-old matches are there, the effort falters, and there’s very few hot new stars to shore things up. Blacked-out arenas and quiet crowds become the norm when the peak periods saw hordes of screaming fans.