Nick Khan Addresses Rise In WWE Ticket Prices

Nick Khan has explained the recent rise in ticket prices for WWE shows.

In the time since Endeavor purchased WWE in 2023, the company has regularly smashed gate records all over the world. While the promotion has been in a boom period and has had many sold-out crowds, another reason for their record live event revenue has been the marked increase in ticket prices, something that has been a common criticism from fans.

We’ve Increased Prices Appropriately With The Marketplace – WWE President Nick Khan

On TKO 2025 Third Quarter Financials Call, WWE President Nick Khan was asked if live event revenue was driven by pricing or capacity. Khan claimed it was both, and went on to explain how WWE has reduced the number of live events, creating “more scarcity in the marketplace.”

“It’s both. Capacity continues to be very high. We’ve increased prices appropriately with the marketplace. That’s for the PLEs, Raw, SmackDown, Saturday Night’s Main Event, and every other ticketed program that WWE has. We remain bullish on it.

“A couple of years ago when TKO was put up, one of the first things we collectively did was reduce the non-televised live events, which created more scarcity in the marketplace for our televised events and our continued international expansion only furthered that.

“In January, you’ll see us on a European tour for Raw and SmackDown, leading into Royal Rumble in Saudi Arabia. Tickets already on fire for that event and it creates more scarcity in the United States, which is a good thing in terms of our overall gauge.”

Recently, Nick Khan also addressed WWE’s decision to hold WrestleMania 43 in Saudi Arabia, another move fans have been highly critical of.

Do you think WWE’s price rises have been justified? Or are they pricing out too many fans from events? Let us know your thoughts below!

H/T to Fightful for the above transcription.