I Think I’d Be Happier With The 40 Dollars

By Scott Keith on 23 July 2022

What exactly is the thought process behind Impact and ROH charging $40 for PPVs when they clearly do not generate anywhere close to 80% of the interest of a $50 AEW PPV? Not to mention I paid less than $40 for a full year of Peacock. That’s a big chunk of change to draw anybody in who might be on the fence.

I don’t think I’m alone in saying that I’d probably part ways with $15 or $20 just for FTR vs. The Briscoes, but anything beyond that just seems to be asking too much. ($35 for Ric Flair’s “Last Match” also seems way too steep) I’ve bought a couple of GCW shows on Fite when there’s a match I wanted to see because at least they were affordable.

I don’t know what the buyrates for Impact and ROH are, but does it seem reasonable to you that they might actually stand to make more money by dropping the prices on these shows?

No, as I've said repeatedly in the past few weeks, $40 is such a ridiculous ask for a brand that didn't have the viewer interest to sustain a normal TV show in the first place. The Supercard of Honor show was only $25, and I think the thinking is that they don't want to establish ROH as a “bargain” brand? Like you can always lower the price later but it's really hard to raise the price? I don't know, I don't agree with the strategy here at all.