Best Alternative to WWE since 2001?

Hey Scott.

What do you feel was the best alternative to WWE since they bought WCW/ECW? I'm not talking in terms of direct competition, but something that attracted your attention when you felt WWE was stinking it up.

I'd nominate TNA from 05-06, but I'm curious to hear from those who watch New Japan, ROH, Lucha, etc….

Thank you!