Commercials In The Middle Of Matches?

What is with the WWE's recent going nuts with commercial breaks in the middle of matches for relatively short contests? I.E.-There are some matches that only go 6-7 minutes, yet the WWE feels the need to put a commercial break in the middle so only about 2-3 minutes actually air. I could see when they go beyond 10 minutes or so,(and even that is annoying), but under 10 minutes??? Does Vince really think his audience had A.D.D. that badly???