Thought you might enjoy this if you haven't seen it already:
http://www.cnn.com/2012/04/07/us/kaufman-lawler-wrestling-match/index.html?hpt=hp_c1It was definitely a different time. Unfortunately they kept going back to the well to diminishing returns each time, but Kaufman was definitely the one celebrity who truly "got" wrestling and was the right guy in the right place at the right time to make money off it.
