By Scott Keith on 17th August 2011
Hey Scott, Im thrilled at the prospect of u reviewing WWE programming again. Question for u regarding Cena. How is he not blamed for slumping PPv buys and Raw ratings slipping. I read on this week’s Observer that the segment featuring Cena’s match actually LOST viewers. Im just curious.
Because he sells assloads of merchandise and draws at house shows just as much as anyone else they could possibly push to the top would. I don’t think anyone could argue that Cena isn’t the biggest draw of the modern (post-Austin) era, so he’s gonna get some slack when it comes to dropping buyrates and ratings. Besides, buyrates are in the toilet because of fundamental problems with their business, not the people who they push on top.